Neat Meat.
What they do.
In the beginning, the business supplied meat cuts to restaurants. Simon’s office was his 1986 Subaru Legacy. A year in, brother William was assigned his own seat to help drive sales alongside Simon. Andy Ham, an Irishman whom Willy had collected in his travels while playing rugby in Belfast, also signed up and it wasn’t long before little brother Tim was also on the payroll. With Andy focused on the books, it gave Simon, Willy and Tim a chance to get out on the road and get stuck into growing the business. The bones of Neat Meat were beginning to take shape.
neatmeat.com
What we did.
These guys know farming and meat supply so well we got quite the education working with them. Marketing strategy & consumer communications was a place we could return the favour.
We assisted with business strategy and planning and brand marketing & a brand refresh. This included a new website design & build. The copywriting needed to capture these splendidly friendly guys while conveying their fierce determination to deliver the best.
We managed all social media (content creation, execution, comms) for over three years and during that time created some great little films and stills that helped tell their story.
Partners:
Chef Dariush Lolaiy & Restaurateur Rebecca Smidt / Cazador
film — the perfect steak
film — the perfect ham
film — the perfect lamb
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