What they do.

Certified organic wines crafted and made by winemaker, Claire Allan, the winery was established and vines hand-planted in the early 1990’s. Huia was purchased in 2022 to investor Tom Pegler, who intends to be very much on the ground of the busines and retain the ethos of brand. The wines, sophisticated and elegant, are championed by a sparkling wine programme for which the winery is well known and much revered.

With a moniker inspired by a New Zealand native bird now sadly instinct, environmental preservation and the natural habitat is the dominant focus for this beautiful family-owned vineyard and winery.

huiavineyards.com

What we did.

Over nine years, we drove New Zealand sales and managed distribution support actively travelling for the brand. We activated budget forecasts and planning in conjunction with the distribution partner and coordinated trade marketing deals and incentives. We became the point of contact for the brand for all direct trade communications and we participated in all sales & wine education practices for the client.

Global brand marketing was a key focus to ensure the brand had thoughtful activations to retain market relevance. We also oversaw all partnership & sponsorship relationships, sourcing new partnerships and managing all promotional activations. Event creating and execution was also our untaking.

We managed the clients digital communications including social media (content creation, execution, comms) website design & build along with e-commerce activations and management.

Key partnerships:

Fashion Designer Kate Sylvester, McCahon House, Ben Bayly’s The Restaurant that Makes Mistakes (TVNZ) Artist Dr Fiona Pardington partnership, Starkwhite Gallery. Artist Owen Dippie sponsorship, Kiwibank New Zealander of the Year Awards sponsorship.

Photography: Bonny Beattie