Escarpment Winery.
What they do.
In 2019, Torbreck Barossa purchased the iconic Martinborough vineyard and winery, Escarpment. In 2022, Winemaker Larry McKenna, NZ industry stalwart, retired leaving his legacy in the more than capable hands of Viticulturist, Rowan Hoskins and Winemaker, Tim Bourne.
With the financial and physical support of the team behind Torbreck, an established and iconic winery based in the Barossa, Australia, Escarpment is set to reach its true potential of making world-class, premium Pinot Noir and Chardonnay.
What we did.
Media Release & Communications:
We worked closely with Torbreck Marketing Manager, Andrew Tierney and General Manger Ian Hongell, to write an appropriate media release on the ownership changeover and retirement of industry stalwart, Winemaker Larry McKenna. Wine media from all over the world were included in our communications.
Escarpment Winery Opening:
Andrew Tierney extended the invitation to Tradecraft to project manage an event celebrating the opening of the brand new winery building at Escarpment, Martinborough.
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Collaborative partners:
Cazador Restaurant & Deli
Mike Heydon, Photographer
Hua Ariki Marae and Te Kura Kaupapa Māori O Wairarapa
An escarpment:
a long, steep slope, especially one at the edge of a plateau or separating areas of land at different heights
Big open skies stretch across the Wairarapa, ‘glistening waters’ in te reo Māori, and the ancient alluvial soils run deep beneath the land. There is natural balance here.
The quality focused winery is based on Te Muna Road, Martinborough. 'Te Muna' in Māori, means 'secret' or 'special place' and to the team at Escarpment that conveys their emotional connection to the land and what it means to live, grow and make wine there.
